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Challenge: Talk Up Transit
INCOG’s Regional Transit System Plan centered on exciting the public on the topic of transit planning. After commissioning research to gauge public attitude, Rex PR developed an informed public outreach plan and brand emphasizing the ability of transit to move the region’s economy and jobs – the highest priority for residents.

Our team created and delivered a wide range of communications pieces, including name, tagline, logo, website, social media, video, brochure, Spanish language brochure, bus wrap and signage. The Transit Lab, a mobile community outreach meeting unit, also served as a highly visible way to establish the project’s presence and connect to a diverse range of community members.

Results: Excitement about Transit
Equipped with project visuals, audio, information and comment surveys, the Transit Lab appeared at more than 100 locations and engagements in the Tulsa area, including community events, public meetings and workshops. The mobile meeting unit generated media attention for the project and reached more than 2,500 visitors. The project received more than 170 news stories, 718 e-mail and written comments and attained more than 1,900 web hits on the project website. To top it off, the campaign won the American Planning Association’s 2012 National Planning Excellence Award for Public Outreach.

Challenge: Create a brand
When Magnir hired Rex, the information management company was ready to take its visibility to the next level. It had already enrolled in the annual Tulsa ARMA trade show to meet potential clients, and the event promised to bring some of the area’s key decision makers for hiring records management experts. A goal was set for Rex to develop a consistent brand and recreate Magnir’s website in time for the trade show to help bring a more professional image to Magnir’s services and provide additional information to potential clients.

Results:
Rex used a strategic approach to identifying top keywords for Magnir’s website. Less than a month after launching the site, magnir.com held the second spot on Google for “information assurance Tulsa.” In addition, organic Google searches increased by 185.71 percent.

Magnir also saw several improvements in the overall activity of the site. In one year, the average time spent on the site has increased by nearly one minute. Magnir’s sales force also saw the benefits. Citing the site’s readability, professional look and increased search rankings, their team sent more proposals to potential clients that year than in the previous three years combined.

Challenge: Raise Awareness of a Silent Killer
According to the Ovarian Cancer Research Fund, ovarian cancer is the leading cause of death of all gynecologic cancers in the United States and ranks fifth as the cause of cancer death overall. It is an insidious disease that often strikes without warning, and there is currently no effective means of early detection. Just over half of all patients are alive and disease-free five years after diagnosis. However, if detected and treated early, the five-year survival rate is 95 percent.

Rex utilized a polling company to conduct an omnibus survey of Oklahoma women to determine the current state of awareness of ovarian cancer. The survey found that just over half of women had recently heard of the disease and a host of misconceptions.

Informal research with a semi-retired nurse who leads Oklahoma's only ovarian cancer support group indicated a great deal of this misinformation comes from a lack of attention from doctors. Since there is no true test for ovarian cancer and symptoms, such as bloating and constipation, are vague, doctors often misdiagnose the condition until the cancer has already reached an advanced stage.

Results: Started a Conversation
Rex used a targeted mix of earned media, paid media, direct mail and social media to communicate the risks and symptoms of ovarian cancer. A post-campaign survey reported a 12.7 percent increase in women who had heard about ovarian cancer, and overall, knowledge of risk factors, symptoms and tests increased. We also found a 29.8 percent increase in women who read about ovarian cancer in the newspaper, a key tactic of our earned media efforts. A substantial number of these came from the rural population. Before the campaign, 28 percent had read about ovarian cancer versus 48 percent after the campaign. In addition, an increase of 21.2 percent reported they had heard about ovarian cancer from friends and family, indicating our efforts helped create a conversation.

Dave & Busters Challenge: Set National Record with Dave & Buster’s Grand Opening World known for its fun and festive atmosphere, Dave & Buster’s called on Rex to handle all aspects of earned media, non-profit sponsorships and VIP and media grand opening festivities for D&B’s first location in the state. The Rex staff combined its extensive contacts in Tulsa’s media arena as well as the city’s “movers and shakers” to plan three days of grand opening events. A key component was identifying a local nonprofit organization that fit D&B’s criteria while giving the newcomer to the area maximum exposure.

Result: Packed the house faster than any other VIP party in Dave and Buster’s history More than 1,000 people attended the VIP party, some waiting as long as three hours to sample the restaurant’s menu. Company executives touted the event a raving success, noting that the venue filled to capacity at record speed.

The University of Tulsa Unlocking A Wealth of Knowledge & Research
Rex is TU’s go-to-firm for a full range of both recurring and unconventional communication projects. The backbone of our long-running relationship is our in-depth content development and creative work for the Collins College of Business, which was ranked one of the nation's Top 50 business schools by Bloomberg BusinessWeek in 2011 and 2012. In addition, Rex has assisted with media relations and creative design projects across campus, including the redesign of TU's beloved mascot Captain 'Cane. We have also worked with the Henry Kendall College of Arts & Sciences and the Institute for Information Security, a leading research institute in the field of information assurance for government and private industry. In a related opportunity, Rex created media materials and coordinated a high-profile news conferences for the launch of the Oklahoma Innovation Institute's Tulsa Community Supercomputer in 2012.